Job Art Direction, Front End
The Pearl in City website was designed with being an interactive catalog in mind. It had to show the features of the properties and also give a glimpse of the life style that’s being built with this project.
I’ve broken away from traditional menu system and placed the brand in the focus by adopting a circular menu style with brand in the middle. I also took advantage of the parallax system and made small animations as the scroll drags to the content.
Along with other things i’ve done for the Pearl, It had been one of the most fun and satisfying projects up till that date.